January marked the first of four scheduled meetings of the Paddlesports Trade Coalition’s best practices committee, in which they lay the groundwork for brand cooperation within their aquatic ecosystem. During this meeting, collaborators highlighted goals for 2026, along with putting an emphasis on the importance of supporting both retail and community organizations in the coming year. The “Phase 1” meeting focused heavily on an individual brand's role in the market and its responsibility to support sellers at the heart of the industry.